The Department of Pathology is a distinguished clinical department of the New York University School of Medicine and the largest basic sciences department. It supports a large and thriving graduate program in Molecular Oncology and Immunology, a residency program, and has a substantial involvement in medical student teaching. Its mission, like that of the NYU School of Medicine, is threefold: research, education, and clinical service. The Department benefits from its affiliations with Tisch Hospital, Bellevue Medical Center, VA Medical Center, The Hospital for Joint Diseases, NY Cancer Institute, and The Skirball Institute of Biomolecular Medicine. Many faculty members are leading practitioners in their respective fields, contributing to a dynamic engagement with current issues.
Department Chairman David Roth hired Cabengo to help articulate a new vision for the DOP website. Among other goals, the website need to help recruit prospective applicants, market clinical services, and encourage communication and collaboration between basic science and clinical practice.
Cabengo worked closely with the DOP project team to define the strategy, objectives, target audiences, and key messages. We reviewed over 40 competitor or best practice websites, with a focus on feature sets, usability and visual design. Based on findings, we created an intuitive site architecture, recommended a content strategy, and defined detailed functional requirements. We then developed a clean, sophisticated look and feel that positions the department as a center of excellence for patient care, basic research, translational research, graduate and post-graduate education, and the clinical practice of pathology.
Through strategic content and user-centered information and interaction design, the new site presents the Department’s three distinct areas of involvement – research, education, and clinical service – as a unified program with an overarching mission and common set of purposes. It promotes the Department’s prominent faculty, outstanding research facilities and clinical services, unique integrative approach, focus on collaboration and cooperation, and robust interactions with affiliated centers.
To address ongoing content management needs, Cabengo’s development partner implemented Drupal, an open-source CMS solution. Through Drupal, non-technical staff can update all of the dynamic content on the site through easy-to-use publishing features and templates; over 160 faculty members can update their own bios. Authorized faculty and staff can also add and edit glossary content on the department’s new “Wiki” collaboration tool.
- Competitor analysis
- Content strategy
- Creative and art direction
- Graphic design
- Information architecture
- Interaction design
- Photo research
- Stakeholder interviews
- Usability testing