The Institute for Private Investors (IPI) is an exclusive membership organization that provides educational and networking resources to high wealth families and their advisors. IPI needed to enhance its website in order to create new opportunities for networking and information exchange as well as to develop a platform for future growth. They turned to Cabengo to help conceive and design the user experience for the new website.
Cabengo worked closely with the client team to translate the IPI brand and sub-brands to the web. We developed a clean, confident and dignified look and feel to reinforce IPI’s reputation as a “safe harbor” for investors seeking community, education, and information. We also provided design consultation on the architecture to support usability.
Services
- Competitor analysis
- Creative and art direction
- Identity
- Information architecture
- Interaction design
- Stakeholder interviews
- Strategy