Colección Patricia Phelps de Cisneros (CPPC) hired Cabengo to create a new digital presence for Colección Orinoco, an extensive collection of artifacts from twelve indigenous societies in the Orinoco River Basin, in anticipation of an exhibition in Spain.
This was Cabengo’s second time at the wheel, as our team had developed the original, award-winning website in 1999. Fourteen years later, the site’s editorial content had remained surprisingly relevant. However, the technology was dated, the high-band-width version, no longer accessible, and many of the innovative features were inoperative, as they required plugins that are no longer available for modern browsers.
Our challenge was to create a engaging user experience that leveraged current technologies and reflected best practices, with logical navigation and an elegant, clean design. We worked closely with the client team to develop a content strategy for visual storytelling that took full advantage of the powerful visuals assets and deeply resonant subject matter. We geared the experience toward a general interest audience, with a primary focus on students in Latin America and around the world.
For thousands of years, the people of the Orinoco have lived in the Amazon rainforest, a lush, isolated and impenetrable world. We created an opening sequence with a snippetss of text and evocative images to create a sense of place and context for the stories and artifacts within. To encourage users to explore and discover as well as to share images of the objects in the collection via social media, we offered multiple points of entry into the material.
To ensure easy internal content management, we built the site on the WP platform, using a responsive design framework for display on desktop and mobile devices.